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Designing With The Mind In Mind

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SKU: 9780124079144 - Trade: Designing With The Mind In Mind
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Description

Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand eye coordination and attention, as well as new examples, figures, and explanations throughout.

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